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New in Jumpsuits: Sheila in Sydney and Cornwall

SHEILA IS BACK Our much-loved relaxed military jumpsuit is back in two brand new colourways. An effortlessly chic addition to any wardrobe, shop Sheila in Sydney and Cornwall before it's too late!...

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Introducing The Coconut Cream Collection

COCONUT CREAM COLLECTION Introducing Coconut Cream, our new woven cotton in a warm white, perfect for Spring and Summer styling. The collection includes four must-have pieces you'll mix and match on...

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Dress like Daisy Jones & The Six

If you’ve been bingeing the mega hit Prime Video series Daisy Jones & The Six, you’re probably feeling inspired by groovy 70s style. This era is definitely having a moment right now, so here are...

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Brand New: The Hilda Jumpsuit in Cloud 9

WE'RE ON CLOUD 9 Meet Hilda, our tailored power jumpsuit, in Cloud 9. We're on Cloud 9 with her, and think you will be too!SHOP NOW A WHITE WONDER In a luxe white denim that will turn heads in all...

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Hope Flares as worn by Anthea Turner

IN STOCK & READY TO SHIP Universally flattering, meet Hope, our true bootcut flare jean. Back in stock in Moody Blues, our ever popular dark wash denim. Hope is ready to shop, ship and be styled...

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Minnie Flares Return - In Stock & Ready to Ship

MAKE ROOM FOR MINNIE Minnie in Working Girl and Lazy Afternoon are back in stock and ready to ship! Shop the fashionista's jean in five stylish washes, today. SHOP NOW READY TO SHIP In stock and ready...

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The Best White Jeans Edit

THE WHITE JEANS EDIT Look striking this Spring, Summer and beyond in white denim. Switch up your trusty blue denim for some white... (Just don't spill your coffee!) SHOP NOW BEST JESSED Jess has an...

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The New Ava Denim Skirt

ALL ABOUT AVA Introducing Ava, our new denim skirt. Creating a figure-flattering silhouette and edgy casual look that will take you into the next season in style.SHOP NOW CRYSTAL CLEAR  Ava comes in a...

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Donna's White Jumpsuit Edit

ALL IN WHITE Our all-white all-in-one jumpsuits are the stylish staples you need this season. Bright whites to bring your wardrobe to life, just in time for Spring. SHOP NOW ON CLOUD 9 Hilda in Cloud 9...

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Meet Olive: Our New Spring Style

INTRODUCING OLIVE With summer just around the corner, it's the season for cropped styles! Show your legs a little sun with our newest addition to the Donna Ida collection. Meet Olive: Our sailor style...

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Donna's Style Tips: Low Rise Jeans

DONNA'S STYLE TIPS: LOW RISE Over the last year we have introduced lower rise styles as women look for a more relaxed fit. I love a low rise jean with a fitted top, paired with a pointed-flat, trainer...

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Style Inspiration From Our Best-Sellers

AS SEEN ON... We love to see our denim styled by Donna Ida Girls around the world. Here's some style inspiration from our best-sellers. For a Spring trip away, @anadonnaida is wearing our Coconut...

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Best-Seller Back In Stock

SPRING FLARES Back in stock and ready to pre-order! Our fashionista flare is here in super soft white denim. Minnie in Milk is the perfect addition to your Spring wardrobe. SHOP NOW DAY TO NIGHT IN...

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Forever Summer: our new High Waisted Wide Leg Jean

SUMMER'S COMING Meet Summer; our super high waisted, relaxed wide leg jean. Summer will see you through every season in style, bringing that feel-good, sunny day vibe whatever the weather.SHOP NOW FOR...

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Cream of the Crop

CREAM OF THE CROP The perfect jean for transitioning between seasons, a cropped jean is cute and comfy. Our Kitty Kat, Dorothy, Jess and Blanche jeans are easy to style and great for showing off your...

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The Transitional Pieces You Need

LAYER-LOVING The change of seasons calls for transitional dressing, and we've got the perfect pieces to add to your wardrobe now. From chic waistcoats to military inspired jackets, you don't want to...

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Meet Mama: Our Brand New Maternity Jeans

MEET MAMA In celebration of International Mother's Day, we are launching our first ever maternity jean. Mama will take you through pregnancy with confidence, comfort and style.SHOP NOW MUM-TO-BE CHIC...

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Meet Sophie: Our Jumpsuit Designed with Sophie Stanbury

INTRODUCING SOPHIE Meet Sophie: our new jumpsuit designed in collaboration with Sophie Stanbury. In a super-soft, dreamy blue denim, Sophie is your new standout all-in-one that will take you through...

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Hemming Jeans: Frequently Asked Questions

Hemming jeans is a common alteration that can improve the fit of your denim. In this blog, we've compiled a list of frequently asked questions about hemming jeans to help you gain a better...

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Brilliant Breakfast

    Join Jean Queen Donna Ida Thornton for a special breakfast in aid of Women Supporting Women, a passionate group who are committed to changing the lives of young women at The Prince’s Trust. Jean...

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